Begriffserklärungen
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[bearbeiten] A
- Abrechnungsmodell
- Action siehe: Transaktion
- AdClick siehe: Click
- AdImpression siehe: View
- AdServer
- AdSpace siehe: Werbefläche
- Advertiser
- Adview siehe: View
- Adware
- Affiliate siehe: Publisher
- Affiliate Manager
- Affiliate Marketing
- Affiliate Network Provider siehe: Affiliate Marketing Dienstleister
- Affiliate Marketing Dienstleister
- Affiliate Programm siehe: Partnerprogramm
- Affiliate Marketing Programm siehe: Partnerprogramm
- Autobestätigung
- Avatar
[bearbeiten] B
- Banner
- Banner ad siehe: Banner
- Bannerrotation
- Betreiber siehe: Advertiser
[bearbeiten] C
- Captcha
- Click
- Click fraud siehe: Klickbetrug
- Click Through Rate
- Conversion
- Conversion Rate
- Cookie
- Corner peel ad siehe: PagePeel
- Cost per action
- Cost per acquisition siehe: Cost per lead
- Cost per click
- Cost per impression siehe: Cost per view
- Cost per lead
- Cost per mille
- Cost per order siehe: Cost per sale
- Cost per sale
- Cost per thousand siehe: Cost per mille
- Cost per view
- CPA siehe: Cost per action oder Cost per lead
- CPC siehe: Cost per click
- CPI siehe: Cost per view
- CPL siehe: Cost per lead
- CPM siehe: Cost per mille
- CPO siehe: Cost per sale
- CPS siehe: Cost per sale
- CPV siehe: Cost per view
- CTR siehe: Click Through Rate
[bearbeiten] D
[bearbeiten] E
- eCPA siehe: effective Cost per action
- eCPM siehe: effective Cost per mille
- effective Cost per action
- effective Cost per mille
[bearbeiten] F
[bearbeiten] H
[bearbeiten] I
- IFrame
- Impression siehe: View
- Instanz
- Internetbenutzer
[bearbeiten] J
[bearbeiten] K
- Klick siehe: Click
[bearbeiten] L
- Layer ad
- Lead
- Lifetime-Provision siehe: Pay per period
- Live
[bearbeiten] M
- Magic corner siehe: PagePeel
- Meta-Tag
- Merchant siehe: Advertiser
[bearbeiten] O
[bearbeiten] P
- Page siehe: Webseite
- Page Impression
- PagePeel
- Page view siehe: Page Impression
- Partner Relationship Management
- Partnerprogramm
- Pay per click
- Pay Per Impression siehe: Pay per view
- Pay per lead
- Pay per sale
- Pay per view
- Pay per lifetime siehe: Pay per period
- Pay per period
- Peel ad siehe: PagePeel
- PRM siehe: Partner Relationship Management
- Productplacement
- Programm siehe: Partnerprogramm
- Publisher
[bearbeiten] Q
[bearbeiten] R
[bearbeiten] S
- Sale
- Schleichwerbung siehe: Productplacement
- Search Engine Advertising
- Search Engine Marketing
- Search Engine Optimization
- SEA siehe: Search Engine Advertising
- SEM siehe: Search Engine Marketing
- SEO siehe: Search Engine Optimization
- Session
- Staging - Is the system that tests are carried out on. It gives the developers the opportunity to check the modifications that have been made before it is tested by the QPM.
- Subsidiary - Are the zanox branch offices outside Germany
- Suchmaschinenmarketing siehe: Search Engine Marketing
- Suchmaschinenoptimierung siehe: Search Engine Optimization
- Suchmaschinenranking
- Suchmaschinenwerbung siehe: Search Engine Advertising
[bearbeiten] T
- Tausender-Kontakt-Preis siehe: Cost per mille
- Tracking
- Traffic - Number of users visiting a web site. Is a measurment of the demand for a web site.
- Traffic Broker - someone whose primary income derives from the traffic they refer along to sponsor and affiliate programs, someone who may purchase content for the purpose of creating galleries, and/or use promotional content supplied by their sponsors for free, but who is not engaged in any actual content production of their own.
- TKP siehe: Cost per mille
- TPV
[bearbeiten] U
- Uniform Resource Locator
- Upload - Process of transmitting data of any content from one own´s computer to a server. In the internet a FTP is often used for that. Vice versa the process is called download.
- URL siehe: Uniform Resource Locator
[bearbeiten] V
- View
- Visit - Means an access to a website by an internet user. One visit covers all of the user´s page views of the website done in one session. That means if an internet user accesses a website (via a hyperlink to the starting page for instance) and clicks through ten pages after the starting page it is one “site visit” and eleven “page impression”.
The user´s behaviour such as starting page, time spent on pages, number and sequence of the pages visited, last page, can be recorded.
[bearbeiten] W
- Web
- Webanwendung - Web application - Is a computer programme carried out on a webserver and displayed for the user in a web browser.
- Webbrowser
- Webpage siehe: Webseite
- Webseite
- Webserver
- Website
- Werbefläche
- World Wide Web siehe: Web'
- WWW siehe: Web
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