Acronyms and Terms

From Wiki.zanox.com

A

Abrechnungstyp / Abrechnungsmodell

How much money an affiliate earns depends on the type of partner program and its method to calculate the commission. Common methods are: pay-per-click, pay-per-lead, pay-per-sale.

AdClick

AdImpression

AdServer

Was ist der zanox AdServer

AdSpace

The space on a Web page available for advertisements

Advertiser

Adview

Number of ad displays (banners) while visiting a web page.

Adware

Word made up from advertising and software. Is a software that is financed by displaying banner and pop-up ad in adition to the actual functionality.

Affiliate

Frequently used term for Publisher

Affiliate Manager

The person working for a merchant in charge of the affiliates . The affiliate manager is responsible for

condition plans and groups
supporting sales partners
planning and controlling of the daily business
confirmation/rejection of partners
selection. addressing and motivation of sales partners
planning campaigns and realization
response to service requests
update of advertisment media
confirmation/rejection of conversion and commission
evaluation of statistics

Affiliate Marketing

Is a method of promoting business in the internet based on a partner program between an e-commerce website (Merchant) and a sales partner (Affiliate). The programe is based on a commission that the sale partner can earn by placing web ads provided by the merchant on his/her own site to promote the merchant´s products.

Affiliate Network Provider

Acts as an intermeditary between publishers and affiliate programs and is beneficial for both parties. It allows publishers to find affiliate programs which are suitable for their website and it helps websites offering affiliate programs reach its target audience. Services can also include providing tracking technology, reporting tools, payment processing, and access to a large base of publishers. For affiliates, services can include providing one-click application to new merchants, reporting tools, and payment aggregation.

Affiliate (Marketing) Program

An marketing program in the internet where an advertiser or merchant recruits online marketers (affiliates) to place the merchant's banner ads or buttons on their own Website.The affiliate will be rewarded for driving traffic to the advertisers site. That means the affiliate gets a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant's Web to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programmes include pay per click, pay per lead and pay per sale.

Autobestätigung

Determines the number of days after which a sale/lead is replied automatically.

Avatar

Is a grafical image (picture, icon, 3D figure) presenting a real person in the virtual world used for instance in computer games or discussion forums.

B

Banner ad

Is a graphical web advertising unit included in a website. The graphics cover a link leading to the advertiser. How many times a banner has been clicked on can be recorded. AdClick

Banner Rotation

Display of banners randomly selected from a pool of participating websites.

Benefitting

Promotion such as an ad banner with a direct avail (benefit) for the person that the promotion is adressed to.The advertiser may for instance offer discount, vouchers and raffles to get more attention.

Betreiber

see advertiser

C

Call

Is a document that contains important information about an error occurred or a modification that has to be done and records the proceeding regarding this information.

Captcha

Is a safety code that the user is asked to type into a textfield used for instance for online surveys, registrations and guestbooks. A captcha serves to make sure that only humans not computer programmes can use the online service. The safety code is generated automatically and randomly for each attempt to access.

Click

Refers to a click on an ad

Click Through Rate

Ist die prozentuale Klickrate auf ein Werbeobjekt (z.B. Banner). Hierzu wird das Verhältnis von Seiten-Einblendungen (PageImpressions) und Klicks auf das Werbeobjekt ermittelt.

Conversion

Is the process when a recipient of an ad (may be a user of a web site) becomes a customer for instance by making a purchase or anothter qualified action. In other words it´s the useable reaction resulting from an ad.

Conversion Rate

Is a measure of how profitable a commercial activity is.

Cookie

Is a small index file allowing the web server to store information on a user's computer so those information (such as email adress, name, main topics, option, menus, customer data) are remembered on future requests and don´t need to be entered again.

Cost per Click (CPC)

Commission earned/payed for each click on an ad (link)

Cost per Lead (CPO)

Commission earned/payed for each prospect (new customer) caused by the ad.

Cost per Order (CPO)

Describes the financial investment that had to be made to cause a usable reaction (conversion) from the potential customer (purchase, order etc.)

D

DB

Database

Deep Link

Is a link not referencing diretly to a certain website´s interior page which can be a file or index for example (certain product, certain kategory) sign of a Deep Link

Dev

Abbreviation for "Development". Often refers to the system on which is developed.

F

FAQ

Frequently Asked questions. Is the section on a website giving answers to common questions to the website´s subject.

Fee

The amount that the affiliate network provider charges for its service.

Frame

allow it to divide a webpage into different sub fields and to include different contents in each of those fields (for example frame for navigation on the left side, a frame for text in the middle)

H

History === Is a list that records and/or displays former data, events, states. As an example it can show which web pages/ web sites have already been visited during a session by displaying the link in a different colour.

Hit

Each request to a web server to load a file (caused when accessing a web page) represents a hit. This can be a html file as well as every web object such as buttons, graphics or sound files. Each of those elements generates a hit when accessing a page containing these elements. For this reason the number of hits is no indicator for how many visitors a site has had.

I

I FRAME

Im Gegensatz zu normalen Frames werden Inlineframes (in der Regel) nicht genutzt um eine Website in verschiedene Bereiche aufzuteilen, sondern um andere Webdokumente in die Seite einzubinden, sodass diese als selbstständige Dokumente in einem Unterfenster des Browsers angezeigt werden. Häufig werden Inlineframe dafür benutzt, Werbung oder Inhalte anderer Anbieter einzubinden.

Impression

Display of an ad on a webpage. When talking about "Impression" it is assumed that the user has realized (means seen) the ad.

Instanz

The sales area of the subsidiary defined by zanox.

J

K

Klick

see Click

L

Lead

Defined action by an internet user for which the Publisher can earn commission. Those actions can for instance be participation in a raffle, registration as new customer, subscription to a newsletter.

Lifetime-Provision

Unlike the one-time commission for a new customer the life-provision means that one holds a share of the conversion of "his/her" customer throughout the entire customer period.

Live

Is refered to as the system that can be seen online and be used by customers.

M

Metatags

Are placed in the head of a html file. They serve to describe the content of a site and give search words under which this site is to be find by the search machine.

Merchant

Former term for "advertiser"

O

Out-of-the-box

Items, functionalities, or features provided out of the box are those that do not require any additional installations, plug-ins, expanxion packs, or products. In addition to being used for tangible products, the phrase is often used in a less literal sense for software, which may not be distributed in any box but offer certain functions "out of the box."

P

Page

Is a single document that a website consists of.

Page Impression

Specifies how many times a page has been downloaded. Is a measure to indicate the traffic on a website. Also refered to as Page view.

Page peel

Is an animated ad space in form of a dog-ear (Eselsohr) placed in a browser´s corner

Page view

see Page Impression

Partnerprogramm /Partner programme

Refers to the sales oriented partnership between Merchant and Publisher. For more information see Affiliate (Marketing) Program

Pay per click (PPC)

These programs all offer you (as an affiliate) the opportunity to earn commissions without the visitors you refer needing to make a purchase from the merchant of any type. All they have to do is click on the link on your page that takes them to the merchants site. At that point they may (or may not) buy something or signup for something. If you are the merchant then you are paying your affiliate

Commission is payed if customers are generated by user click on ads such as

logos
product pictures
banners
company/product name

Pay Per Impression

These programs all offer you (as an affiliate) the opportunity to earn commissions without the visitors you refer needing to make a purchase from the merchant of any type or even click on their banners. All they have to do is see the banner on your page that takes them to the merchants site. At that point they may (or may not) click on it and then go on to buy something or signup for something.

Pay per lead (PPL)

These programs all offer you (as an affiliate) the opportunity to earn commissions without the visitors you refer always needing to make a purchase from the merchant of any type. All they have to do is click on the link on your page that takes them to the merchants site and sign up for something. Most often for free services, trials or coupons and things. If you are the merchant then you are are paying your affiliate.

commission is payed by user action such as

subscribing to a newsletter
filling out a questionnaire
new customer registration
closing a contract
ordering additional information
downloading software / content
booking a trip
opening an account

Pay per sale (PPS)

With these programs you (as an affiliate) earn commissions when you refer the visitors at your site to buy your merchant partners products or services. You usually get a percentage of the sale or a fixed predetermined amount for the referral. If you are the merchant then you are paying your affiliate for the targeted traffic they provide to you site.

commission is sales dependent and payed for

selling a product
downloading software /content
booking a trip

Pay per view (PPV)

These programs all offer you (as an affiliate) the opportunity to earn commissions without the visitors you refer needing to make a purchase from the merchant of any type or even click on their banners. All they have to do is see the banner on your page that takes them to the merchants site. At that point they may (or may not) click on it and then go on to buy something or signup for something commission is payed for

logos
product pictures
banners
company/product namex

pay per lifetime

If one sales partner wins someone else for the same partner programme, this sales partner recieves a pro rata commission of the commission earned by the acquired sales partner

pay per period

sales partner receives fixed amount regulary. Period and amount can be defined individually.

PRM

Partner Relationship Management

Online Sales Network
Central Controlling Platform for all Partnerships

Productplacement

Products, brand names, product packings, services, product / company logos are integrated in media without the recipient realizing it as commercial and/or sensing it as annoying.

Programm /programme

See Affiliate (Marketing) Program Publisher Formerly known as Affiliate. Is an online marketer that functions as a salespartner in an affiliate marketing program. The publisher´s website/newsletter displays advertising such as banners or textlinks promoting products, services and/or companies. The publisher generates contacts between an internet user and a merchant and optimises traffic and earns commission for that.

Q

QPM

Quality and Process Management

R

Ranking

Position that a web site reaches among the search results in the hit list of a search engine (the earlier a site appears in the hitlist the better the ranking is)

Referrer

Is the URL last visited that is transmitted as part of the http header when a new web site is accessed. With logfiles the referrer can be evaluate to get an idea of the user´s web scource that means from which site he/she came.

Refresh

Generally, to update something with new data. For example, some Web browsers include a refresh button that updates the currently displayed Web pages. This feature is also called reload.

S

Sale

Refers to the a customer´s purchase for which the publisher earns commission

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

aims to rank a web site a high as possible among the search results in the hit list of a search engine.

Session

Running connection between a client and a server starting with a login and ending with a logout. In other words period of time that a visitor of a web site stays at this site.

Staging

Is the system that tests are carried out on. It gives the developers the opportunity to check the modifications that have been made before it is tested by the QPM.

Subsidiary

Are the zanox branch offices outside Germany

T

Tausender-Kontakt-Preis (TKP)

Indicates the price for / the conversion through 1.000 impressions.

Tracking

Is a technology that the zanox business is based on. Tracking means to trace back actions (click, lead, sale, view) in the internet.

Traffic

Number of users visiting a web site. Is a measurment of the demand for a web site.

Traffic Broker

someone whose primary income derives from the traffic they refer along to sponsor and affiliate programs, someone who may purchase content for the purpose of creating galleries, and/or use promotional content supplied by their sponsors for free, but who is not engaged in any actual content production of their own.

TKP

Tausender-Kontakt-Preis

U

Upload

Process of transmitting data of any content from one own´s computer to a server. In the internet a FTP is often used for that. Vice versa the process is called download.

URL

V

View

Another common term for "Impression". Display of an ad on a webpage. When talking about "Impression" it is assumed that the user has realized (means seen) the ad.

Visit

Means an access to a website by an internet user. One visit covers all of the user´s page views of the website done in one session. That means if an internet user accesses a website (via a hyperlink to the starting page for instance) and clicks through ten pages after the starting page it is one “site visit” and eleven “page impression”. The user´s behaviour such as starting page, time spent on pages, number and sequence of the pages visited, last page, can be recorded.

W

Webanwendung/Webapplikation

Web appication - Is a computer programme carried out on a webserver and displayed for the user in a web browser.

Webpage

Is a single document that a website consists of.

Website

Means the over-all internet presence of a company, organization or private person hosted on a web server