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From Wiki.zanox.com

xml

Language declaration of the response

attributes

• version: fixed to "1.0"
• encoding: fixed to "UTF-8"
• standalone: fixed to "yes"

programsResult

Container tag for the result. Contains as many programItems as news are requested.

programItem

attributes

• id: the zanox wide unique id of the program. Example value: "1432"
• xml:lang: The language of the program resp. the program news., Example value: "en"

title

The title of the program's news. Example value: "Hihger provisions!"

name

The name of the Program; Example value: "Example Inc."

adrank

The AdRank of the programm. Details on the AdRank Example value: 5.0

description

The program' news content. This is what are the actual news. Example value: "The Example Inc. is giving 30percent discount on..."

startDate

The start date of the special offers described in the news. Example value: "2002-10-10T17:00:00Z"

endDate

The end date of the special offers described in the news. Example value: "2002-12-10T17:00:00Z"

url

The url for registering with this program. Example value: "http://ui.zanox-affiliate.de/?10011001100300C0124304_112_201"