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From Wiki.zanox.com

Monetize the mobile

Recently took place in Barcelona the GSMA Mobile World Congress in Barcelona the most inportant events for the global mobile industry. As expected, all the industry expert agreed on one key direction: The internet turns mobile! This is mostly due to the iPhone’s great success and how its technology changed the mobile internet world and its overall concept. Following the iPhone App Store’s best practise, companies such as blackberry, Nokia, Google Android, O2 or Microsoft announced their own coming-soon versions of an application store during the congress. Another outcome of the Barcelona event was that the industry finally recognised the power of openAPIs and is more than keen on using it as a basis for third-party developments of the global development community.

We believe that the mobile marketing potential will massively grow in importance and volume in the very near future. There are more than three billion mobile phones all around the world already and the number will increase even more, that’s for sure. Together with most advanced mobile phones also the applications and the features provided are increasing. For the first time, more advanced features are permitting to integrate pure web based applications with the mobile world allowing value added services not imaginable before.

Zanox with its leadership in monetising the Web is now really active in finding mobile internet monetisation opportunities using for example our Web Services infrastructure and some new great projects we are currently working on.