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What is the zanox AdRank?
From Wiki.zanox.com
AdRank is the zanox benchmark for commercial potential.
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What is AdRank?
AdRank is the zanox benchmark for commercial potential. zanox AdRank can be calculated for partners, merchants, commission models, ad media, products and many other objects. It operates on a global scale. zanox AdRank is a proprietary trademark.
How do you calculate AdRank?
We calculate AdRank based on a formula, which incorporates dynamic factors and influences e.g. turnover, conversion rate, confirmed sales/leads, traffic and others. AdRank is calculated at intervals and is measured in values from 0 to 10 or "not benchmarked". We calculate this progression by using the best values of the various influential factors involved.
What is the purpose of AdRank?
With AdRank we aim to increase individual profits as well as to systematically improve the quality throughout whole network. By assessing the potential of a partnership AdRank provides better guidance. Additional benefits include an increase in revenue, higher commissions, preferred placement, invitations to select events and more.
How can you increase your AdRank?
You can influence and increase the AdRank in several ways.
For publishers:
- Improve your Conversion Rate
- The relation of clicks to leads/sales
- Increase your transactions
- The total number of leads/sales
- Increase your confirmation quota
- The relation of generated to confirmed sales/leads
- Increase your traffic
- The number of views and clicks
- Increase your active partnerships
- The number of active partnerships with merchants
For advertisers:
- Improve your conversion rate
- The relation of clicks to leads/sales
- Increase your turnover
- The volume of monthly commissions
- Increase your transactions
- The total number of leads/sales
- Increase your confirmation quota
- The relation of generated to confirmed sales/leads
- Support major partners
- Engage premium-commission-models
- Gain new partners yourself
- Via your program specific registry page
- Confirm transactions quickly
- Shorten the time between open and confirmed sales/leads
- Increase your traffic
- The number of views and clicks
- Increase your active partnerships
- The number of active partnerships with partners