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zanox Frequently asked questions

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What is the zanox Application Store?

The zanox Application Store is an innovative b2b-platform that gives publishers and advertisers the opportunity to discover new performance-based marketing tools. Designed to help developers monetise their innovations, such as widgets, software and services for the Internet and mobile world, the zanox Application Store enables developers to introduce and distribute their applications directly to zanox’s network of more than one million publishers and over 2,000 international advertisers worldwide. Furthermore, the zanox Application Store gives access to the network’s 60 million product offers that can be retrieved automatically via zanox Web Services.

Why did zanox launch an Application Store?

zanox wants to provide its customer base with new and creative performance-based marketing tools, while allowing developers to monetise their innovation power. With the zanox Application Store, zanox intends to tap the full potential of its network’s collective intelligence, benefiting everyone involved. Furthermore the zanox Application Store enables contestants of the $2 Million Dollar Application Store Contest to upload their applications and take their contributions to the next contest level. The $2 Million zanox Application Store Contest will award the winning business model(s) an investment of up to two million US-Dollars for the best monetising application based on zanox Web Services.

What is zanox Connect?

The new single sign-on solution called zanox Connect ensures an easy, smooth and secure way of integrating applications. This process is similar to what is being widely used on platforms such as Facebook. Once logged-in, using an application can be done via just one click. Thanks to zanox Connect, developers can now create applications that optimize the affiliate marketing performance of their customers.

What is in it for developers?

The zanox Application Store enables developers to introduce and distribute their applications directly to zanox’s network of more than one million publishers and over 2,000 international advertisers worldwide. Now, developers can easily reach out to the entire zanox customer base and, in the beginning, earn money in a traffic-sharing model. At a later stage, developers will be also able to charge advertisers and publishers directly, using different types of revenue-sharing models.

How can publishers and advertisers find best-performing applications?

Publishers and advertisers will be able to use the zanox Application Store to discover ready-to-use applications, widgets and software services for their business. In order to guide users through the steadily growing number of product offers and help them identify the best-performing and most successful applications, the zanox Application Store will use a quality benchmark system: In order to ease the search process, zanox AdRank indicates how the applications are performing. In addition, a star-ranking system as well as a comment function shows the level of satisfaction from previous users.

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