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From Wiki.zanox.com

Overview

zanox real-time publisher tracking enables publishers to directly track their generated leads and sales the moment the transaction takes place.

All recorded transactions are pushed in real-time into the publisher’s backend system, thus allowing publishers to optimise their ad media, traffic and overall performance.

The zanox real-time publisher tracking solutions are both powerful and very simple to use. Server-side publisher tracking provides extremely detailed calculations and allows for a one-time integration of a global callback URL to push information from all current and future programmes. Alternatively, cookie and script access can be made available through browser-side publisher tracking.

Benefits

With zanox real-time publisher tracking you can:

• Integrate your own tracking into all advertisers on the zanox network
• Use transaction data (sales and leads) in real-time to optimise traffic and placement statistics
• Give users instant feedback about successful transactions (e.g. for cashback communities or virtual goods)
• Maximise the accuracy of your statistics and heighten the user experience through the use of multiple secured zanox tracking methods (e.g. with and without cookies, in active browser session, post-view and post-click, fingerprinting algorithms, etc.)

Server-side publisher tracking

Features

The server-side publisher tracking solution offers you the following set of features:

• Global callback URL or callback URL per ad space/programme
• Calculated commissions
• Piggybacking of publisher pixel

Limitations

With server-side publisher tracking you will not have browser and script access.

Browser-side publisher tracking

Features

The browser-side publisher tracking solution comprises the following set of features:

• One tracking pixel per programme application
• Cookie and script access
• Detailed statistical information
• Piggybacking of publisher pixel

Limitations

With browser-side publisher tracking you will not receive calculated commissions for each generated lead or sale.

Set up zanox real-time publisher tracking

To set up your own zanox real-time publisher tracking solution download the set-up guide below, read through it carefully, and fill in the attached form. Then send your request to zanox. Your zanox Account Manager will set up real-time publisher tracking on your behalf.

 Download the set-up guide as PDF file.